Settings (location, language, start/end date, networks, bid strategy (CPA/CPC), budget)

Preview a creative

Preview how an advertiser’s creative will appear on your page

Preview a creative in Ad Manager, on your site, or on your mobile device, to verify that it works correctly before it begins serving. You can preview a creative before its start date.

1. Sign in to Google Ad Manager.
2. Navigate to the details page of line item that has the creative you want to preview.
   Click Delivery Line items and use filters or browse.
3. From the details page of a line item, click the Creatives tab.  
4. Find the creative you want preview among the list of creatives and click its name.
5. Scroll down the creative details page and click the Preview tab.

About ad formats available in different campaign types

The ad formats available to you depend on your campaign type (App, Display, Discovery, Local, Performance Max, Search, Smart, Shopping, and Video) and campaign goal (for example, “Drive conversions” for Video campaigns or “App installs” for App campaigns). Learn more about the different campaign types available. Your ads may show on numerous devices, such as mobile, desktop, or TV.

Each ad format has its own benefits, whether it’s the ease and affordability of running a text ad, or the colorful storytelling that comes with video. You can run multiple kinds of ads from the same Google Ads account and, in some cases, from the same campaign.

What each campaign setting means

Setting	Description
Campaign name	This is where you enter a name for your campaign. Although Google Ads enters a default campaign name for you, you should choose a name that clearly describes the theme of the campaign so that you can easily find it in your account. Your campaign name isn’t visible to your customers.
Campaign type	The campaign type you choose tailors the campaign setup to what’s appropriate for your goals.You can also choose one or more advertising goals. As you continue to use Google Ads, you’ll see relevant suggestions based on the goals you select.
Networks	The Networks setting indicates where you want your ad to appear based upon the campaign type you chose. For example, with the Google Search Network, your ad can appear on Google search sites and non-Google search sites (like CNN) that partner with Google to show search ads, called search partners. With the Google Display Network, your ad shows on other sites that partner with Google to show ads.
Devices	Campaigns target all types of devices, which include desktops, tablets, and mobile devices. Later, you can choose to customize ads for different devices.
Locations and languages	Your campaign’s ads are eligible to show to customers in your targeted geographic locations, or to customers who have selected your targeted language as their browser’s language setting. We recommend choosing the language you serve your customers in.
Ad extensions	Include even more information with your ads, such as location information, links to pages on your website, and your phone number.
Additional settings	Here are some additional optional features to help you optimize your campaign:Schedule: Set a campaign start and end date.Ad scheduling: Choose certain days or hours of the week for your ads to show.Ad delivery: By default, Google Ads shows your ads when they’re more likely to get clicks or conversions, but you can choose to show your ads more evenly throughout the day.Advanced location optionsCampaign URL options

Settings

Target CPA (or cost per install/cost per in-app action for App campaigns)

This is the average amount you’d like to pay for a conversion. The target CPA you set may influence the number of conversions you get. Setting a target that is too low, for example, may cause you to forgo clicks that could result in conversions, resulting in fewer total conversions.

If your campaign has historical conversion data, Google Ads will recommend a target CPA. This recommendation is calculated based on your actual CPA performance over the last few weeks. The calculation also accounts for traffic so average targets may vary slightly based on the traffic in the places where your ads show.

When formulating a recommended target CPA, we’ll exclude performance from the last few days to account for conversions that may take more than a day to complete following an ad interaction (conversion delay). You can choose whether to use this recommended target CPA or to set your own.

Tip: Choose which conversions to bid for

The Include in “Conversions” setting lets you decide whether or not to include individual conversion actions in your “Conversions” and “Conversion value” reporting columns. The data in these columns are used by bid strategies like Target CPA, Target ROAS, and ECPC, so your bid strategy will only optimize based on the conversions that you’ve chosen to include. Learn more about the “Include in ‘Conversions'” setting

Cross-device conversions from Display Network, Video, Search, and Shopping campaigns are included by default.

Average target CPA

Your average target CPA, is the traffic-weighted average CPA that your bid strategy optimized for. It includes the average of your device bid adjustments, ad group target CPAs, and any changes you’ve made to your target CPA over time. Because of these variables, your average target CPA may be different from the target CPA that you set. When evaluating bid strategy performance, you should compare your CPA achieved with the strategy’s average target CPA because the average target CPA more accurately reflects what Smart Bidding is optimizing towards.

Bid limits

Setting bid limits for your Target CPA bid strategy isn’t recommended, because it can restrict Google Ads’ automatic optimization of your bid. It can also prevent Google Ads from adjusting your bids to the amount that best meets your target CPA. If you do set bid limits, they’ll be used in Search Network auctions only. Bid limits are only available for portfolio (not standard) Target CPA bid strategies.

• Max. bid limit: The highest CPC bid that you want Google Ads to set when using Target CPA bidding.
• Min. bid limit: The minimum CPC bid that you want Google Ads to set when using Target CPA bidding. Note that the Google Ads bidding algorithm might set a max. CPC bid that’s below your minimum bid limit, generally due to smart pricing. This means that the bid limit that you set here isn’t the absolute lowest bid that could be set.