In-feed video ads

How in-feed video ads work?

In-feed video ads promote video content in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or on the YouTube homepage. In-feed video ads can be used for any marketing objective, and are especially good for increasing consideration of your brand or product, and driving online sales or leads.

Rendering

The same default rendering exists for all in-article and in-feed video ads:

1. When 50% of the ad unit is visible, the video automatically plays in a muted state and is automatically paused when out of view. An impression is counted on rendering the first frame of the video.
2. Once the video is finished, the ad unit remains visible with an end card, which displays the last frame of the video and a “Learn more” button which clicks to the advertiser site.
3. The user has the ability to click for sound, or to replay the ad once it’s complete.

Requirements and limitations

• Programmatic Guaranteed, Preferred Deals, and mobile reserved inventory allow these formats to serve over both cellular data and Wi-Fi. Indirect Ad Exchange mobile inventory is limited to Wi-Fi only.
• Mobile web is limited to modern browsers (for example, Chrome 53+ or iOS Safari 10+).
• Click-to-expand (“reflow”) functionality, click-to-close functionality, and VPAID are not supported.
• Video ad placements for in-article and in-feed video ads must be at least 256 pixels in both their longer and shorter dimensions (with the exception of 300×250 and 320×180, which are also permitted) and maintain an aspect ratio that complies with the video publisher policy.