Video Ads

31.01.2022

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What is Video Advertising?

Video advertising is promotional content that plays before, during or after streaming content. Some marketing professionals also expand the video advertising definition to include display ads with video content, such as those that start playing when a person puts a mouse cursor over them and native video ads promoted on digital ad networks.

Benefits of YouTube ads

Connect with your audience: Ads that play on or run next to YouTube videos can help you connect with potential customers in a unique and memorable way. You can be personal, share your expertise with the world, or put the camera on yourself and explain how your product or service can benefit your audience.
Reach the right audience: Reach your customers on YouTube by topics, keywords, or demographics, like “women under 35.”
Create a campaign in only a few minutes: Create your Google Ads account, set up a campaign, and reach your audience.
Measure your success: Find out if you’re reaching the right audience. Check your Google Ads account to track views, costs, and budget details. Visit the “Analytics” tab in your YouTube account to learn more about your viewers. For example, you can see which videos your customers are watching and for how long

YouTube and audience engagement

YouTube’s unique combination of video access, sharing, and community creates an unmatched opportunity for audience engagement. Sight, sound, and motion can elicit emotional involvement with content that you don’t get with other forms of media.

You can facilitate the discovery of and engagement (shares, comments, and likes) with your ads by promoting them using YouTube advertising and hosting them on a YouTube curated profile page.

Google recommends having three to five ads per ad group because The more ads present in an ad group, the more options you’ll have for success in an auction.

When you rotate your ads to optimize for clicks or conversions, ad groups with three or more high-quality ads may receive up to 15% more clicks or conversions, compared to ad groups with one or two ads.

That’s because Google selects the best ad for every auction, ensuring the right message gets in front of the right customer. When combined with three or more ad extensions, this best practice can result in even better performance.

Video ads can appear on YouTube and on video partner sites and apps across the Display Network.

In Google Ads, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include:

Reaching potential customers

There are many ways to reach people at moments that matter using YouTube ads. With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and remarketing lists, you can reach specific or niche audiences based on who they are, what they’re interested in, and what content they’re viewing.