SEO
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SEO Basics12 Topics|1 Quiz
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What is SEO
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Google Algorithm For SEO
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SEO Terms and Ranking Factors
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Types of Search Engine SEO Factors
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Content & Search Engine Success Factors
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Site Architecture & Search Engine Success Factors
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HTML Code & Search Engine Success Factors
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Trust, Authority & Search Rankings
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Link building & Ranking in Search Engines
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User Context Signals & Search Engine Rankings
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Toxins & Search Engine Spam Penalties
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Emerging Verticals in Search
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What is SEO
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Semantic Core12 Topics|1 Quiz
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What Is Semantic Core
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Selecting Semantic Keywords
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Commercial Keywords
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Keyword Frequency and Density
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Mid-Range Keywords
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Low-Frequency Keywords
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Low Competition Keywords
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Competitors Research
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Collect The Competitor`s Semantics
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Analyzing Semantic Core
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Keywords With Small Traffic
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Relevant Similar Keywords
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What Is Semantic Core
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Keywords Clustering14 Topics|1 Quiz
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What Are Keywords Clustering
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Lemma-Based Clustering and Serp-Based Clustering
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Keyword Research
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Competitors Keywords Analysis
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Find Keywords Ideas
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Cheсking Keywords Data
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Search Volume
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Search Intent
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Types Of Keyword Intent
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Research Intent
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LSI And Synonyms
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Cost-Per-Click
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The Relevance
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Segment Keywords Into Groups
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What Are Keywords Clustering
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Website Structure11 Topics|1 Quiz
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On-Page SEO55 Topics|1 Quiz
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What Is On-Page SEO
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Meta-Tags
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Content
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Text
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Structural Text Elements
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Graphics
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Videos
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Design
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URL Structure
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Internal Linking
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Internal Links And Structure
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Types Of Internal Links
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Navigational Links
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Contextual Links
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Puproses of Using Internal Links
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Internal Links Strategies
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Cornerstone Content and Internal Linking Features
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Internal Links Audit
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Software For Internal Linking
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Canonicalization
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What Is a Snippet
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Types of Snippets
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Rich And Regular Snippets
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Featured Snippets
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Translating Content to Structured Data
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What Is an SEO Title
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What Is A Meta Description
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How To Write Meta Description
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Tools For Checking Meta Descriptions
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How To Improve Your Title Tag
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How To Improve Your Meta Description
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Breadcrumbs Navigation
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What Is Anchor Text
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How Does Anchor Text Affect SEO
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Types Of Anchor Texts
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Anchor Text HTML
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How To Optimize Anchor Text For SEO
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How To Improve Your Anchor Link Texts
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What Is The Anchor Tag
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The Difference Between Hyperlink And Anchor Text
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Anchor Text Manipulation
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Anchor Text And Backlinks
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Image’s Alt Attribute
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How To Optimize Images
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The Image's Size
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Title Attribute
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The Caption
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The File Name
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How To Add Alt Text To Image
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Adding Alt Text Based On The Purpose Of The Image
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Tips For Writing Alt Tags
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Tools For Adding Alt Tags
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Yoast: Local, Video, News SEO
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Yoast SEO Content Functions
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WooCommerce SEO
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What Is On-Page SEO
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Technical SEO9 Topics|1 Quiz
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SEO Reporting38 Topics|1 Quiz
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SEO Audit
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What Is The Google Search Console
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What Is Google Search Console Used For
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The Main Sections Of The Google Search Console Interface
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What Are Impressions, Position, And Clicks
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CTR
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How To Use Google Search Console To Improve Your SEO
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Resource And Setting Management
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Site Settings Management
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Adding a Resource
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Deleting a Resource
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Linking And Unlinking Resources With Other Services
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Moving Site To Another URL
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Tracking Indicators
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Indexing Status
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AMP Status
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Rich Results Status
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Sitemap Status
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Basic Internet Metrics (LCP, FID, CLS)
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Page Speed
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Troubleshooting
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Why Is The Page Or Site Missing From Google
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Why Isn't My Rich Result Showing On Google Services
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Problems With Decreasing Traffic Volume
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Problems With The Deterioration Of Site Rankings
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Problems With Page Descriptions In Search Results
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Testing
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URL Inspection Tool
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Amp Test
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Signed Exchange Issues
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Mobile-Friendly Test Tool
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Rich Results Test
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Robots.Txt File Checker
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Scanning And Indexing
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Submitting A Request To Google To First Crawl Or Re-Crawl Your Page
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Temporarily Exclude Pages And Images From Google Search Results
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Submitting A Scan Request Or Rescanning
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Submitting Sitemaps And Tracking Their Status
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SEO Audit
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External SEO8 Topics|1 Quiz
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SEO Strategy2 Topics|1 Quiz
Participants 286
- Anna
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Competitors Keywords Analysis
14.02.2022
Competitor keyword analysis involves evaluating your competitors’ strategies and keywords for SEO and pay-per-click (PPC) search advertising. You discover which keywords your competitors rank for, analyze the strengths and weaknesses of top-performing pages, and identifying opportunities to improve your rankings.
Ways to Use Competitor Keyword Research:
- Steal your competitor’s keywords to compete for rankings in the same search results.
- Find and begin targeting keywords that have not yet been targeted by competitors.
- Discover long tail keywords used by your target market that you hadn’t thought of yourself.
- Find out why your competitor’s website ranks above your specific keywords for broad search terms.
How to do competitor keyword analysis
There are several different strategies you can use for conducting competitor keyword research. Check out the following tips to learn how to do competitor keyword analysis.
- Identify your competitors
No matter which approach you take to competitor keyword analysis, it’s essential to identify your competitors. In some cases, the competitors you focus on in your analysis will be your direct competitors — businesses that offer the same products or services as you to the same audience. Looking at these competitors is useful if you want to, for example, evaluate the overall search landscape in your industry or get ideas for your SEO strategy. At other times, you might be competing for rankings with businesses or websites you wouldn’t typically consider your competitors.
- Use a keyword tool to identify the keywords for which your competitors rank
You can use various keyword tools to identify the keywords for which your competitors rank well. If you search a domain or URL in many of these tools, you’ll get a list of the top keywords for which they rank. In many of these tools, you can choose to explore either organic or paid keywords.
For example, to see a competitor’s keywords in Ahrefs, go to Site Explorer and input their domain. Then, click on ‘Organic keywords’ at the top of the page or in the left-hand sidebar for a list of the top organic keywords they rank for. You can also click on ‘PPC’ at the top of the page or ‘PPC keywords’ on the left side for a list of your competitor’s top paid keywords.
- Analyze the keywords
Once you get a list of keywords, you’ll need to analyze them to determine which ones are the best ones for you to target. Some of the factors to look for include the following:
Search volume
Search volume refers to the number of users who search a given keyword, typically measured as an average amount per month. Ranking for keywords with high search volume results in more impressions and often more traffic to your website.
Keyword difficulty
Keyword difficulty, or ranking difficulty, is another important metric to consider. It tells you how competitive a keyword is and how hard it is to rank for. Keywords with higher search volume are often more challenging.
The more popular and well-established your site, the more likely you are to rank for difficult keywords. Ranking for highly competitive keywords often requires more SEO expertise and funding. A smart strategy is to look for keywords with a relatively high search volume compared to their keyword difficulty.
In most cases, relatively new websites or SMBs should focus on keywords with only moderate difficulty for the best chance of ranking. Once you rank for a large number of moderately difficult keywords, you can move on to more challenging ones.
Relevance
Not every keyword that your competitors rank for or that has a high search volume will be relevant to your business. Before investing in targeting a given keyword, think about who might search that keyword and what they likely hope to accomplish by searching it. That goal is called search intent.
If the user profile of a searcher matches your target audience and their search intent is relevant to your business, consider targeting the keyword. If not, that keyword likely isn’t the best choice for your business.
- Determine which keywords competitors consider high-value
Evaluating search volume, relevance to your business, and other elements can help you identify which keywords might be worth a lot to your company. Another way to determine which keywords are high-value is to figure out which keywords your competitors view as high-value. One way to do that is to look at the paid search results for which your competitors appear.
You can use a keyword research tool to get a list of these paid keywords. You can also search keywords and look at the top of the SERP for PPC ads. If your competitors are paying to show up in search, they value that keyword.
Another thing to look for is content assets like webinars, ebooks, and whitepapers. These types of content take a considerable amount of time and money to make. So, if your competitors invest in creating these kinds of content for a particular keyword or topic, they consider that term high-value.
- Use a keyword tool to identify keyword gaps
Another keyword tool feature that’s useful for competitor keyword analyses is the keyword gap feature, as it’s called in SEMrush, or the content gap feature, as it’s called in Ahrefs. These features show you keywords that your competitors are ranking for but that you’re not ranking for. To get this information, input your domain as well as those of several of your top competitors.
The tool then compares your keywords and shows you any gaps in your targeting.
- Analyze the SERPs
Once you come up with a list of keywords to target, a crucial next step is searching those keywords and analyzing the SERPs. Look at the top-ranking pages and examine what they do well and where they’re lacking, as this can give you ideas on how to outperform them. It helps to have SEO knowledge when evaluating these pages.
However, if you don’t, just evaluate them as you do when using Google. Ask yourself questions such as:
- Does the page meet search intent?
- How quickly does the page load?
- Is the page user-friendly and easy to navigate?
- Is the page’s look and feel appealing?
- Does the page work well on mobile devices?