Find Keywords Ideas

You can also use traditional keyword research tools like:

• SEMrush
• Ahrefs
• Ubersuggest
• LongTailPro
• Serpstat
• Spyfu
• Moz Keyword Explorer

The biggest problem with keyword research is that there are a couple of tools that almost everybody uses — which includes your competitors, too. Unless you are using a paid tool like Moz or Ahrefs, which your competitors aren’t using, the keywords you will all shortlist won’t be a little different. This makes finding novel and unique keywords all the more difficult as well as important. 

Alternative places where you can find new keyword ideas:

Wikipedia

Wikipedia is a goldmine of great keyword ideas. The best way to use Wikipedia is to use it for finding related keywords and ideas that you can explore. The way Wikipedia displays its topics is a great way to list semantically related keyword ideas. If you have a business blog where you explore multiple topics and areas to grab as much traffic and leads as possible, Wikipedia is the perfect place for you to find keyword ideas.

Amazon

Use your main keyword to find relevant books in your niche. Pick a couple of highest rated books and use the ‘look inside’ feature to peek in and browse the ‘Table of Contents’ section.

You can explore each of these keywords by testing them into Google search results, reading other articles about them, or using the Google Keyword Planner tool to find the search volume and level of competition.

Google Trends

Not many content marketers and online businessmen actively use Google Trends as much as they should. A common misconception is that Google Trends can’t help you with industry-specific content. But you can search within specific business categories. Moreover, you can also target geographical locations or regions to analyze — if your target audience is region-specific.

Also, if you have a blog that rides on breaking news, Google Trends becomes all the more valuable for you.

As it can easily provide you with a list of topics that people have been searching for the past 24 hours, you can jump on the bandwagon and leverage the high search volume by producing content fast.

If you are looking at Google Trends with this strategy, the following two tips will come in handy:

1. When trying to leverage a sudden surge in trend, make sure to produce and publish content as early as possible. If you do it before other competitors can do it, you get yourself a distinct advantage.
2. Secondly, in order to fully unlock the power of this strategy, you will require a large and active social media network. If you can quickly publish content on surging topics and share them on active social media profiles, you can get yourself the biggest share of the traffic.

Quora

Quora is a Q&A website. It’s a great website, but how can you use Quora for finding new keyword ideas? You browse for questions related to your niche, and you can easily find dozens of great keyword ideas to write content on.

The great thing about Quora is that you can be very sure of the keywords you find from there. Since people (your target audience) are already asking for information on those topics, you can be sure that a great piece of content will be useful to many.

Google’s Related Searches

Google presents at least 8 keyword suggestions for every query you run through it, but most content marketers simply ignore these related searches.

We agree that some of the keyword ideas in the related search column can be absurd, but rest assured that you will find keyword gems in there every now and then.

You can find semantically related keyword ideas that you can’t find in the Google Keyword Planner. We recommend creating a list of all the keywords you find in a spreadsheet.

Every week, you can shortlist those keywords, find their search volume, the level of competition, and commercial intent with tools like Google Keyword Planner, and select the ones you think would serve you best.

Google Keyword Planner — Landing Page

Searching with a seed keyword and hoping to find fantastic keyword ideas don’t work. However, you can still use the Google Keyword Planner to find some profitable keyword ideas with a slightly different method.

Instead of mentioning your product, service, or niche in the first column, you can instead put the URL of your landing page.

When you do that, you get sufficiently different keyword ideas.

Moreover, you can also use this opportunity to paste the URL of a landing page from your competitor’s website. 

Niche Forums

While they might look a bit out of date, you’ll still find that seemingly every niche still has at least one forum that’s full of active, highly-engaged enthusiasts on your topic. This makes niche forums great platforms to get keyword ideas from the kind of people you’d want visiting your website and becoming customers, subscribers, etc.

Moreover, checking your niche forums regularly helps you better understand what questions your target audiences have and how best to answer them.

AnswerThePublic

It’s a fact, Google won’t rank your content well or show it to your target audience if it feels it doesn’t meet its content ranking criteria.

It takes vision to maintain relevance and authority of your content in the online space.

And AnswerThePublic is one of the best online tools you can use to get keyword ideas you won’t find anywhere else.

It’s a site that suggests possible questions people might ask online based on different topics or keywords you insert into its search algorithm. You can then materialize these possible questions into potential keyword ideas or even new content ideas for your brand.

You will also find several popular countries you can select, especially if you’re looking for local trending keyword searches.

AnswerThePublic formulates its results as popular questions, phrases, and comparisons containing the keyword, followed by alphabetical suggestions of their desired topics.