The Difference Between Hyperlink And Anchor Text

Anchor text and hyperlinks are very loosely related, as both are part of the link from one page to another. A hyperlink is a link itself. The anchor text is the text or name given to the link when the hyperlink is added. Anchor text can help your internal links to carry more weight and are taken into account with your on-page SEO.

A hyperlink is an image, word, or phrase that you can click to jump to a new section or a new document from the current document. Hyperlinks can be found on different web pages, allowing users to click their way from one page to another. Text-based hyperlinks are often underlined and blue in color, but it isn’t necessary. When you move your cursor over a hyperlink, whether it is an image or a text, the arrow will convert into a small hand pointing the arrow at the link. When you click on it, a new page or a new document or place in the current page will open depending upon the source setting established.

Hyperlinks are often referred to as links,  which are common in web pages, but they can also be found in other hypertext documents. These include certain glossaries, dictionaries,  encyclopedias, and other such documents that use hyperlinks. The links operate the same way as they do on the Web page, i.e., allowing them to jump from page to page. Basically, hyperlinks enable people to browse information at hyperspeed.

Anchor text is a clickable text in a hyperlink. SEO best practices show that anchor text should be relevant to the page you’re connecting via a hyperlink. The blue, underlined anchor text is common as per the web standard, however, it is also possible to change the underlining and color to the text using HTML code. The anchor text is also associated as the link title or link label. The anchor text keywords is one of the signs that search engines use to determine a web page’s topic. The words included in the anchor text help to choose the page’s ranking from search engines such as in Google, Bing, and Yahoo. Different browsers display anchor texts differently. Proper utilization of anchor text can help you link the page to rank for those keywords in search engines. Links that are without anchor text commonly happen on the web and are called naked URLs or URL anchor texts.