The Image’s Size

The optimal file size for images on a website is no more than 200 KB, and for full-screen background images,between 1500 pixels to 25000 pixels wide, and for most other images a max-width of 800 pixels. Keeping images between these perimeters will ensure they load properly on computers and mobile screens.

Best header image size

The best image size for website headers is 1024 pixels wide. Most websites have a resolution of 1024px x 768px. So, a header image of 1024px will render nicely across the top of your website while not slowing down your webpage speed. 

Best background image size

For background images, the best size is 1920 pixels wide x 1080 pixels high. This ideal ratio of 16:9 will fill the surface of the webpage without compromising the quality of the image. In terms of pixels per inch (ppi), the image should be at least 72. But keep the file size as small as possible, or it may slow your site’s load time. 

Best logo image size

The best logo image size for websites is usually 250px wide by 100px high and no larger than 320 pixels wide by 70-100 pixels high. But, if your website has a “retina” logo option, then these dimensions should be doubled. In general though, because mobile devices are between 320 pixels – 500 pixels wide, logo image size for mobile websites need to be kept between this range to make sure they render on the screen.

Recommendations for Social Media Image Sizes

Find all the right dimensions in this comprehensive guide to recommended image and video sizes on Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest, TikTok and Snapchat.

Recommended Facebook image sizes

It’s still a ‘social’ social network at heart, so professional users are advised to avoid going too commercial or product-driven with imagery. Instead, aim to convey the human side of your brand – and, as with all the networks here, use the best resolution possible and shoot for the optimal Facebook post dimensions.

• Facebook profile picture size: 180 x 180
• Facebook cover photo size: 820 x 312  
• Facebook link image size: 1200 x 630   
• Facebook image post size: 1200 x 630  
• Facebook event image size: 1920 x 1005 
• Facebook group cover image size: 1640 x 856 
• Facebook video size: 1280 x 720  
• Maximum Facebook video length: 240 minutes  
• Facebook image ad size: 1200 x 628  
• Facebook video ad size: 1080 x 1350 (ratio 4:5), at least 1080 x 1080,  ratios from 16:9 to 9:16 are also supported  
• Facebook Story ad size: 1080 x 1920 
• Facebook messenger image ad size: 1200 x 628 
• Facebook Reels – 1080×1350 (ration 4:5)

Pro tip:  The attention span of the audience is extremely short on social media, so try to keep Facebook videos as short as possible. While the maximum video length is 240 minutes, Facebook recommends keeping them as short as 15 seconds. 

Recommended Instagram image sizes

Take the best of the three orientations for Instagram posts (square, landscape, and portrait). Choose the right one for your brand and compose your photos or videos accordingly. And let your creative juices flow into Stories and Reels by having in mind the right dimensions for those formats.

• Instagram profile picture size: 110×110
• Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)  
• Instagram Stories size: 1080 x 1920  
• Recommended Instagram video sizes: 1080 x 1080 (square) 1080 x 566 (landscape), 1080 x 1350 (portrait)
• Carousel posts & ads: 1080 x 1080 (square) recommended, 1080 x 566 (landscape) and 1080 x 1350 (portrait) are also supported, can be video or static image   
• Instagram photo thumbnails: 161 x 161  
• Instagram ads size: 1080 x 566 (landscape), 1080 x 1080 (square)  
• Instagram IGTV video size: 1080 x 1920  
• IGTV Cover Photo Size: 420 x 654 
• Instagram Reels and Live: 1080 x 1920  

Pro tip: We recommend using square and vertical formats when posting on Facebook and Instagram (both organic and paid). Why? Because this maximizes the space you take up in the feeds as most people use their phones to browse through these channels.

Recommended Twitter image sizes

Here you need striking images to stand out in a fast-moving newsfeed. Easy-to-read but information-packed infographics are one visual tactic brands can use to increase engagement. 

• Twitter profile picture size: 400 x 400
• Twitter header size: 1500 x 500
• Twitter post image size: 1200 x 675
• Minimum Twitter card image size: 120 x 120
• Twitter video size: 720 x 720 pixels (square), 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait)
• Maximum Twitter video length: 140 seconds
• Twitter image size for ads: 800 x 418 (Website card), 800 x 800 (App card image), 800 x 800 (Carousels), 800 x 418 (Direct Message card), 800 x 418 (Conversation card)
• Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait) Length: 12 seconds or less (recommended), 2 minutes and 20 seconds (maximum)

Recommended LinkedIn image sizes

Aim for polished, maximum-resolution photos. If recruitment is one of your goals, use your image and video real estate to show off your company’s best side.

Company pages:

• LinkedIn company logo size: 300 x 300
• LinkedIn cover photo size: 1128 x 191
• LinkedIn Sponsored Content image size: 1200 x 627
• LinkedIn Business Banner image: 646 x 220
• LinkedIn image sizes for blog post link images: 1200 x 627

Personal pages:

• LinkedIn profile picture size: 400 x 400
• LinkedIn background photo size: 1584 x 396
• LinkedIn post image size: 1200 x 1200 (square) 1080 x 1350 (portrait)
• LinkedIn link post size: 1200 x 627
• LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
• Maximum LinkedIn video length: 10 minutes

Recommended Youtube image sizes

Marketers need to meet the video requirements to perform well on YouTube. While the resolution and length of the video are quite important, you also need to pay heed to tiny details like the size of your profile picture, channel cover picture, and so on to capture the attention of the audience from the time they land on your YouTube page.

• YouTube profile photo size: 800 x 800
• YouTube Channel cover picture: 2560 x 1440 (desktop) and 1546 x 423 (smartphones) 
• YouTube thumbnail size: 1280 x 720
• YouTube Standard video: Minimum dimension is 426 x 240. Max dimension is 3840 x 2160, aspect ratio 16:9

Recommended Pinterest image sizes

When it comes to Pinterest images, you need to think about verticals as this format is designed to fit tall images rather than wide ones.

• Pinterest Profile picture: 165 x 165 
• Pinterest Board Display image: 222 x 150 
• Pinterest Standard Pin size: Vertical images 1000 x 1500 
• Pinterest Video specs: square (1:1) or vertical (2:3, 9:16) Length: Maximum 30 minutes 
• Pinterest Promoted carousels: image aspect ratio: 1:1 or 2:3, 1000×1000 or 1000×1500 
• Pinterest Story Pins image size: 1080 x 1920 

Recommended Tik Tok image sizes

TikTok is the latest video-sharing app that people are going after. Not just people, brands have jumped on the bandwagon too to engage and reach new audiences. Here is what brands need to be aware of when it comes to dimension basics on the app.

• TikTok Video: 1080 x 1920, maximum 3min. 
• TikTok Profile photo: 200 x 200
• TikTok in-feed ad video aspect ratio: 9:16, 1:1, or 16:9. 

Recommended Snapchat  image sizes

Find the right dimensions for your brand to engage with this community right below.

• Shared images: 1080 x 1920
• Geofilters: 1080 x 1920
• Stories: 1080 x 1920; max file size 34 MB; duration: 10 seconds or less