Translating Content to Structured Data

What is structured data?

Search engines are smart, but sometimes they need help to understand the fine details of what your business, content, and pages are about. To do that, they rely on schema.org markup – a type of structured data. Yoast SEO automatically describes your content.

Yoast structured data benefits and features:

• Automatically add structured data to your site
• Tell search engines what they can find on your pages
• Increase your chances of getting rich results
• Structured data content blocks

Yoast SEO structured data makes all the right connections

It is important to remember that search engines are looking for ways to connect the information. They want to know how everything relates to make sense of it. One way of providing these facts is by weaving a giant web of data for your site. Schema helps you identify every individual piece, while Yoast SEO ties everything together in a neat package.

Yoast SEO comes with a schema framework to extend

We put a lot of effort into our schema implementation. Months of research led to a revolutionary concept in the form of a brand-new schema framework. But we haven’t built this framework just as a cool feature for Yoast SEO — which it is —, but we want to help others to use this framework as the foundation of their plugins, products, and sites. Our goal is to make the web more understandable for search engines, and this framework helps!

We’ve made it really easy for other plugins to integrate into and out of Yoast SEO. Now, everyone can extend our schema code to power their own additions.

Set the type of content you need in the Schema tab

Schema implementation: our default settings cover a wide range of applications. Of course, there are cases where you need to fill in a little more to get the result you are looking for. Now, the Schema tab in Yoast SEO — visible in the meta box and the block editor sidebar — holds the key to these settings. Here, you can determine for search engines that your Contact page is a ContactPage or that your Checkout page is a CheckoutPage.

Simply pick the type of content to finetune the Yoast SEO structured data output. Now, you can tell that your Contact page is a Contact page!

Yoast SEO comes with structured data content blocks

Users of the WordPress block editor are lucky as Yoast SEO uses the block functionality to offer our very own blocks. These blocks for the WordPress block editor let you easily build specific types of content like FAQ pages, or how-to articles. We automatically output all of the relevant schema in the background. Of course, it integrates seamlessly into the rest of your schema markup. Simply select the block, fill in the fields with steps, and even images and you’re good to go! 

For developers, the plugin comes with a full schema framework, including an API to extend the implementation of structured data. Of course, there’s ample documentation to get you going.

We currently have content blocks for FAQ content and how-to articles, but we have more on the way.

Yoast SEO add-ons have structured data for local, video and WooCommerce SEO

Our modular approach to describing content makes it easy to alter or extend our schema markup. That means that our extensions and add-ons ‘bolt-on’ their own schema, automatically. Our Local SEO plugin makes sure that all the business details of a site get the proper localBusiness structured data appended to it. For WooCommerce SEO, we override the schema generated by WooCommerce and add additional details about products and eCommerce functionality. For News SEO, Yoast changed how they describe your posts and articles, to add all of the required news schema code.