Sales landing pages

Sales landing pages

What is a Sales landing page?

A sales page is a standalone page created with one specific purpose in mind, to secure sales for your product. The product or service you’re selling on your page can differ depending on your industry or niche.

What is the main purpose of the Sales landing page?

A sale has one goal: Convince people to buy.

Types of sales pages:

1. Long-Form Sales Page. If you’re selling a more complicated or extremely expensive product or service? You’ll need more words to convert your visitors. They give you plenty of room to share what you love about your product or service. Plus, they’re great for SEO.
2. Short-Form Sales Page. Short-form sales pages work well in e-commerce and for lower-end products. You don’t need a ton of copy to convince people to convert.

Example of Short-Form Sales Page:

Example of Long-Form Sales Page:

How to write content for the Sales landing page?

Elements:

• Headline
• Sub-heading
• Body copy
• Product/service image
• Testimonials/Social proof
• FAQ section
• Pricing details
• CTA button

What to include:

1. Headlines. Write an exciting, informative, and intriguing headline to get someone to read your whole sales page. Make your offer clear and concise.

Keep it short. Your headline should be quick and to the point (10 words tops). But don’t forget you have your subhead to go into more detail if you need.

2. Sub-heading. Add in subheadings for every 2-3 paragraphs.

3. Add a sense of urgency. Add a ticking clock when you can. It’s a great strategy for sales pages because you want consumers to make quick decisions.

For instance, you could use a flash sale to encourage conversions. You’re offering a reduced price, but only if the visitor acts within X hours.

You can also create urgency through desire. 

They might say, “Do you want to shed those last 15 pounds? Why wait?”

4. Fill it with keywords. Remember the importance of SEO. If you want more than just your readers to find out about you, you need to be working on your organic search even on your sales pages.
5. Write a lot of versions. Write about 25-30 variations. As you write more and more, you’ll find that your versions are getting better as you go.
6. Body copy. This is the description of your sales page and where you get down to the details of your product.

Here are some things to think about while writing your body copy:

• Create a value proposition for your product/service

Here’s an easy little formula to follow:

My [your product/service] helps [your niched down audience] to [do this action] by [what your product/service does].

Example:

My WEDDING CAKE COURSE helps ASPIRING PASTRY CHEFS to LEARN THE BASICS OF DECORATING WEDDING CAKES by TEACHING HOW THE PROS USE EDIBLE AND NON-EDIBLE DECORATIONS.

• Focus on benefits over features

While the details of your product are important to spell out, they are not what sells your product. What sells are the benefits your customer will experience because of your product.

• Write like you’re speaking to a friend

Keep it casual. Think about a friend you have that would be helped by your product and write your sales page like you’re talking to that friend.

Don’t be dramatic, formal, or impersonal. Be empathic, talk to them directly (ie- say “you”, and “your”), and tell stories.

• Make it scannable

Sales pages shouldn’t be a novel. Most people who look at your sales page will want to be able to skim over the content quickly to see if it’s something they’d be interested in.

1. Incorporate lists—usually with bullet points
2. Keep paragraphs under 4 lines.
3. Add in quotes from customers

• Mix it up

Our brain pays attention to patterns and ignores repetition, it’s important to mix up the elements of your sales page (alternate images with text, background color to blocks of copy, bullet points, use subheads)

7. Offer a guarantee. Guarantees are great for conversions. They make consumers feel safe.

8. Incorporate social media share buttons
9. A call to action (CTA)

Let’s say you’ve written a headline like this for your sales page: “Create Your Custom Racing Bike From Scratch.

Think of the CTA as the answer to the headline. You’ve proposed something to your audience — what do you want them to do with it?

Now, you need your CTA button copy. It could look like this: “Build Your Bike Now.”

10. Add a FAQ section to handle objections