Referral landing pages

What is a Referral landing page?

A referral page is a landing page that directs visitors to take action by offering some type of reward or incentive, usually in the form of giving away an item for free or at a discount when they refer friends and family. In short, it’s one of the most important parts of a customer referral program.

What is the main purpose of Referral landing page?

A referral page should clearly communicate your program’s incentives, make signing up easy, and, most importantly, function as the single source of truth for all information for your referral program (no miscommunication about incentives, terms, conditions, etc.). 

Think of a referral page like a product page, only your referral program is the product.

Examples:

How to write content for Referral landing page?

Elements: headlines, titles, slogans, image, CTA, benefits, FAQs section (optional), testimonials, a form, terms and conditions (or a link to your terms page)

What to include:

1. Catchy Headline or Title.

• Is it simple? Make it easy for potential users to understand.
• Is it uncomplicated? Complicated and gimmicky make it less appealing to customers.
• Is it applicable? If it’s not relevant to the user – chances are they won’t be interested.

2. Enticing subheading. 
3. Relevant visuals. 
4. Social proof.
5. Features and benefits.
6. Compelling call-to-action (CTA) 
7. Low-friction opt-in form. 
8. Irresistible offer.
9. Terms & Conditions. 

For example, Uniqlo includes a “How it works”. TurboTax includes a three-step process titled “How to refer a friend to TurboTax.