Social proof

Social proof is the positive influence that is generated when a person finds out that others are all doing something. It is the reason for people to feel gravitated towards things that are already popular.

The strategy of incorporating social proof into your landing page is extremely important to:

•Build trust

•Increase credibility

•Validate and guide the customers’ buying decision

Here are 11 powerful ways to show social proof on your landing page:

1. Testimonials – One of the more common uses of social proof on landing pages is including short quotes from happy customers. They can do wonders for your conversion rate and you can add them to your homepages too.

2. Embed Social Media – A great source of social proof is social media posts. Look through all your channels to find Instagram photos, Facebook posts, tweets, and so on that can positively reflect your brand. For instance, think of an Instagram hashtag that people can use to get featured on our page.

3. Number of Customers/Downloads – Showing how many people purchased or have downloaded an offer is another effective form of social proof. On your landing page, you can include a ticker that shows the number of downloads or a number that keeps updating as it grows.

4. Case studies – If testimonials are still not enough for your product or service, then you can link those short quotes to case studies. Through this, prospects can learn more about real-life examples and stories that prove that your business is effective. 

5. Trust badges – Trust badges are symbols that help reassure site visitors that the company they are visiting is safe to handle sensitive information. 

6. Data – While you can show only the number of users, showing how you grow that customer base over the year is even more impressive.

7. Research – Give your visitors the social proof to see how beneficial your offer is. Do this by showing hard numbers and let the number speak for itself.

8. Expert Social Proof – You can use industry experts and authority endorsements as a social proof on the landing page.

9. Celebrity Social Proof – Using influencer endorsements and celebrities as a social proof on your landing page is another great option, if you have the budget. To the celebrity’s fans, they have an emotional attachment and feel the need to follow their footsteps, even in the products they use.

10. Third-party reviews – Reviews from third-party companies are effective for two reasons. First, they are objective. The second reason is the crowd effect, especially if the third-party company is well-known.

11. Contact info – ​​You may be surprised to hear this, but adding something as simple as a physical address, phone number, contact info can significantly increase the conversion rate of a landing page.