FAQ

An FAQ page, also known as the frequently asked questions section, is a web page in your online store where you address common concerns, questions, and objections customers have. Your FAQ page isn’t just there to address common questions about your business. That’s only part of it. An FAQ section done right can be an effective addition to your website that serves several functions. In short, an FAQ page reduces the overall anxiety of purchasing online—and that goes a long way in getting on-the-fence customers to buy from you.

An FAQ page can be a distraction or an asset, depending on how you execute it. But to ensure that it’s the latter, here are some indications that it’s time to incorporate an FAQ page as part of your website:

• Customers email you with the same questions on an ongoing basis, so it’s better to address them publicly and prominently.

• You have or plan to create content/landing pages that you can link to and continue the journey from question to conversion.

• Your product/service/business raises questions and concerns that are best handled in a straightforward manner.

That last point is especially important as an FAQ page presents a unique opportunity to directly address concerns and remove obstacles on the path to purchase. 

How to create an effective FAQ page?

1. Uncover common customer questions

2. Write clear answers to questions

3. Create your FAQ page 

4. Make your FAQ page visible

By hyperlinking each question to a separate page, you can help surface each answer through Google search.