Viral landing pages

What is a viral landing page?

A viral landing page is a landing page that promotes word-of-mouth marketing through social networks. 

What is the main purpose of viral landing page?

The goal is not simply to get page visitors to sign up (or follow the call to action) on the landing page, but also to tell their friends about what they found.

Examples:

How to write content for viral landing page?

Elements: slogan; notification form; call to action; Facebook, Twitter, or other social handles.

What to include:

• A clear value proposition that interests people. (What problem will you be solving?)
• If your strategy is stealth, then why should people care? (For example, are you Jack Dorsey?)
• A notification form, with a bright call-to-action button.
• Exclusivity and scarcity
• Social proof
• Viral loop
• Viral content

Once a visitor submitted his email address, he is immediately given the option to do a few things with his link: tweet it, share it on Facebook, or email it to friends. The shared post is pre-written and contains the following important elements:

• Your brand name, and an announcement;
• Social proof: “Follow me! I’m first in line.”
• Your link;
• Your brand’s Twitter/Facebook handle.