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Facebook Ads

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  1. Fb Ads Manager
    21 Topics
  2. Set up ad campaigns, ad sets, and ads
    40 Topics
  3. Ad creating
    13 Topics
    |
    1 Quiz
  4. Monitor performance
    12 Topics
    |
    1 Quiz
  5. Retargeting
    27 Topics
  6. Instagram
    7 Topics
    |
    1 Quiz
  7. Boosted Posts
    4 Topics
    |
    1 Quiz
  8. Page Promotion
    1 Topic
    |
    1 Quiz
  9. Lead Gen Ads
    6 Topics
    |
    1 Quiz
Lesson 1, Topic 2
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Business.facebook

25.05.2022
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What is business.facebook?

Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.

What can you do with this tool?

  1. Create and manage multiple assets such as a Facebook Page, Instagram account, audience list or product catalog, all in one place.
  2. Control user access and permissions for everyone who works on your ad accounts, Pages and apps, and maintain ownership of all your assets.
  3. Track your ads on Facebook and Instagram more efficiently with easy overviews and detailed views of your ad spending and impressions.

Create your account

The setup process is simple. Follow these steps to get started.

1 Go to business.facebook.com/create and select Create Account.

2 Enter your name and confirm your identity with Facebook login credentials.

3 Follow the prompts to create your business account.

After creating a business manager, you can create only 1 advertising space. In order to be able to create more spaces, you must first spend more than $ 10 on running ads.

Setting up payment methods 

Payment methods are required to create ads on Facebook. Follow these steps for assigning payment methods when you first set up your Business Manager.

1 Add the payment methods you want to use in Business settings – Payments – Add payment method.

2 If you are eligible for a line of credit, check whether your credit line is available in Business Manager. You can do this by contacting your Facebook sales rep or by visiting facebook.com/business/resources and selecting the “Billing and payments” topic.

3 Define permission levels in the “Finance roles” section. Choose “Finance editor” for those who will need to access credit lines or invoice details, and choose “Finance analyst” for those who will only need to view the information.

1 Go to Business Manager – People and select the person who needs the role.

2 Select the edit icon next to the person’s name. In the dialogue box under “Finance role”, make the appropriate selection.

3 Update email addresses that need to receive invoices in Payments – Account credit – Invoice emails. 

View Unpaid delivery (balance) of credit line and general health in Settings – Payments. Share your credit line with other Business Managers that need to access it, such as agencies. After you have completed the initial setup for payment methods, you can create ad accounts and assign payment methods and lines of credit to them as needed, on a day-to-day basis. For more information, visit the step-by-step guides about connecting payment methods and assigning and sharing credit lines to your ad accounts.