Facebook Ads
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Fb Ads Manager21 Topics
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Set Up a Business Manager Account
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Business.facebook
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The Primary Facebook Page
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Create a new Ad Account
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Add an Ad Account in Business Manager
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Facebook Ad Account Troubleshooting
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Facebook Ad Account Access Levels
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Analyst
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Advertiser
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Moderator
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Editor
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Admin
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Requesting Page Access
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Assigning Page Access via Email Address
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Facebook Ad Account Access
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Assigning Access
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Requesting Access
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Adding Other Assets
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Adding People
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Pages and Ad Accounts
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Partners
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Set Up a Business Manager Account
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Set up ad campaigns, ad sets, and ads40 Topics
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Create Ad Campaign
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Choose a Campaign Objective
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Awareness
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Consideration
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Conversion
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Build Custom Audience
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Target Demographics and Interests
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Location
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Age
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Gender
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Language
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Detailed Targeting
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Interests
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Behaviours
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Demographics
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Target a custom audience
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Customer file
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Website traffic
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App activity
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Engagement
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Video
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Lead ad
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Canvas
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Page
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Target a lookalike audience
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Video lookalike audience
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Custom video audience
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Email list lookalike audiences
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Conversion lookalike audiences
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Page likes lookalike audiences
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Budget
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Daily media spend
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Lifetime media spend
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CPM
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CPC
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Ads are placed
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Desktop/ Mobile news feed
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Right-hand column
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Facebook audience network
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Instagram
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Create Ad Campaign
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Ad creating13 Topics|1 Quiz
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Monitor performance12 Topics|1 Quiz
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Retargeting27 Topics
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Fb Retargeting
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List-based Retargeting
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Pixel-based Retargeting
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Facebook Retargeting Pixel
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Retargeting Website Visitors
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Building Lookalike Audiences
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Tracking and Improving Conversion
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Creating Dynamic Retargeted Ads
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Create A/B testing
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Set Up A Facebook Retargeting
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Install the Facebook Retargeting Pixel
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Create the Pixel
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Installing the Pixel
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Create a Custom Audience
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Website
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App Activity
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Customer List
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Offline Activity
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Determine Campaign Objectives
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Сreate Retargeting Ad
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Track Ad Campaign
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Choose Audience
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Segment Custom Audiences
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Audience Exclusions
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Retarget People Interacted with Business
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Give a Discount Offer
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Test Ads
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Fb Retargeting
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Instagram7 Topics|1 Quiz
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Boosted Posts4 Topics|1 Quiz
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Page Promotion1 Topic|1 Quiz
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Lead Gen Ads6 Topics|1 Quiz
Participants 286
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Business.facebook
25.05.2022
What is business.facebook?
Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies and vendors.
What can you do with this tool?
- Create and manage multiple assets such as a Facebook Page, Instagram account, audience list or product catalog, all in one place.
- Control user access and permissions for everyone who works on your ad accounts, Pages and apps, and maintain ownership of all your assets.
- Track your ads on Facebook and Instagram more efficiently with easy overviews and detailed views of your ad spending and impressions.
Create your account
The setup process is simple. Follow these steps to get started.
1 Go to business.facebook.com/create and select Create Account.
2 Enter your name and confirm your identity with Facebook login credentials.
3 Follow the prompts to create your business account.
After creating a business manager, you can create only 1 advertising space. In order to be able to create more spaces, you must first spend more than $ 10 on running ads.
Setting up payment methods
Payment methods are required to create ads on Facebook. Follow these steps for assigning payment methods when you first set up your Business Manager.
1 Add the payment methods you want to use in Business settings – Payments – Add payment method.
2 If you are eligible for a line of credit, check whether your credit line is available in Business Manager. You can do this by contacting your Facebook sales rep or by visiting facebook.com/business/resources and selecting the “Billing and payments” topic.
3 Define permission levels in the “Finance roles” section. Choose “Finance editor” for those who will need to access credit lines or invoice details, and choose “Finance analyst” for those who will only need to view the information.
1 Go to Business Manager – People and select the person who needs the role.
2 Select the edit icon next to the person’s name. In the dialogue box under “Finance role”, make the appropriate selection.
3 Update email addresses that need to receive invoices in Payments – Account credit – Invoice emails.
View Unpaid delivery (balance) of credit line and general health in Settings – Payments. Share your credit line with other Business Managers that need to access it, such as agencies. After you have completed the initial setup for payment methods, you can create ad accounts and assign payment methods and lines of credit to them as needed, on a day-to-day basis. For more information, visit the step-by-step guides about connecting payment methods and assigning and sharing credit lines to your ad accounts.