Facebook Ads
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Fb Ads Manager21 Topics
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Set Up a Business Manager Account
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Business.facebook
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The Primary Facebook Page
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Create a new Ad Account
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Add an Ad Account in Business Manager
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Facebook Ad Account Troubleshooting
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Facebook Ad Account Access Levels
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Analyst
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Advertiser
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Moderator
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Editor
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Admin
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Requesting Page Access
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Assigning Page Access via Email Address
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Facebook Ad Account Access
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Assigning Access
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Requesting Access
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Adding Other Assets
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Adding People
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Pages and Ad Accounts
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Partners
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Set Up a Business Manager Account
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Set up ad campaigns, ad sets, and ads40 Topics
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Create Ad Campaign
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Choose a Campaign Objective
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Awareness
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Consideration
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Conversion
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Build Custom Audience
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Target Demographics and Interests
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Location
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Age
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Gender
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Language
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Detailed Targeting
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Interests
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Behaviours
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Demographics
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Target a custom audience
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Customer file
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Website traffic
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App activity
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Engagement
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Video
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Lead ad
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Canvas
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Page
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Target a lookalike audience
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Video lookalike audience
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Custom video audience
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Email list lookalike audiences
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Conversion lookalike audiences
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Page likes lookalike audiences
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Budget
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Daily media spend
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Lifetime media spend
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CPM
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CPC
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Ads are placed
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Desktop/ Mobile news feed
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Right-hand column
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Facebook audience network
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Instagram
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Create Ad Campaign
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Ad creating13 Topics|1 Quiz
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Monitor performance12 Topics|1 Quiz
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Retargeting27 Topics
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Fb Retargeting
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List-based Retargeting
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Pixel-based Retargeting
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Facebook Retargeting Pixel
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Retargeting Website Visitors
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Building Lookalike Audiences
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Tracking and Improving Conversion
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Creating Dynamic Retargeted Ads
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Create A/B testing
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Set Up A Facebook Retargeting
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Install the Facebook Retargeting Pixel
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Create the Pixel
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Installing the Pixel
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Create a Custom Audience
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Website
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App Activity
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Customer List
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Offline Activity
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Determine Campaign Objectives
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Сreate Retargeting Ad
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Track Ad Campaign
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Choose Audience
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Segment Custom Audiences
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Audience Exclusions
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Retarget People Interacted with Business
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Give a Discount Offer
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Test Ads
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Fb Retargeting
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Instagram7 Topics|1 Quiz
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Boosted Posts4 Topics|1 Quiz
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Page Promotion1 Topic|1 Quiz
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Lead Gen Ads6 Topics|1 Quiz
Participants 286
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Customer file
25.05.2022
Before you begin
Prepare your customer list in advance
To make a Custom Audience from a customer list, you provide us with information about your existing customers and we match this information with Facebook profiles. The information on a customer list is known as an “identifier” (such as email, phone number, address) and we use it to help you find the audiences that you want your ads to reach.
Your customer list can either be a CSV or TXT file that includes these identifiers. To get the best match rates, use as many identifiers as possible while following our formatting guidelines. You can hover over the identifiers to display the formatting rules and the correct column header. For example, first name would appear as fn as a column header in your list.
Next steps
- Add your customer list: You can create your Custom Audience in Ads Manager. Once in your account, go directly to Audiences, then go to Create audience > Custom Audience > Customer list
- Prepare your customer list: Select the identifiers to include, then add the customer list that you want to use for your new Custom Audience and give it a name.
- Review your customer list: Confirm that you mapped your identifiers correctly or check to see that all errors are resolved. You’ll get one of the following notifications:
The green tick symbol means that your identifiers were mapped correctly and are ready to be hashed, then used for the matching process.
The yellow exclamation symbol means either that you chose not to include certain identifiers or that some identifiers need to be manually updated. You have higher chances of getting a better match rate to build your audience if you make the corrections before uploading your file.
- Upload your customer list: Once your list has been added and is ready for use, select Upload and Create.
When we’ve finished hashing your customer list information, we’ll let you know that your audience is ready to use. Once ready, you can immediately create an ad to reach your new Custom Audience, or create a Lookalike Audience to find new people who share similar behaviours and interests with your existing customers.
Before you add your list at the beginning of the audience creation process, you need to make sure the column formatting matches the identifier type that Facebook accepts. This helps Facebook process your hashed columns to find matches later on. You’ll also need to make sure your customer information is entered using the correct format types.
For example, if you had a column header that’s for first names, you would rename the column header to fn so it can be mapped properly.
Formatting customer information
The following list shows the information types that Facebook accepts:
MAIN IDENTIFIERS
Identifier type | Column header | Description and formatting guidelines | Examples |
We accept email addresses in up to 3 separate columns. Only one email can go in each cell. US and international formats are accepted. | username@hotmail.co.uk· your.name@gmail.com· myname@yahoo.com | ||
Phone | phone | Phone numbers must include a country code to be used for matching. For example, the number 1 must precede a phone number in the United States. We accept up to 3 phone numbers as separate columns, with or without punctuation.Important: Always include the country code as part of your customers’ phone numbers, even if all of your data is from the same country. | 1-234-567-8910· 12345678910· +44 844 412 4653 |
Mobile Advertiser ID | madid | We accept 2 types of mobile advertiser IDs: Android’s Advertising ID (AAID), which Google provides as part of Android advertising, and Apple’s Advertising Identifier (IDFA), which Apple provides as part of iOS in its ads framework. | · AECE52E7-03EE-455A-B3C4-E57283966239· BEBE52E7-03EE-455A-B3C4-E57283966239 |
Facebook App User ID | uid | An ID corresponding to someone who uses an app that can be retrieved through the Facebook SDK. We accept numerical user IDs associated with your Facebook application. | · 1234567890· 1443637309 |
Facebook Page User ID | pageuid | An ID corresponding to someone who has interacted with your Facebook Page. We accept numerical user IDs associated with your Facebook Page. | · 0987654321· 9037363441 |
First Name | fn | We accept first name and first name initial, with or without accents. Initials can be provided with or without a period. | · John· F.· Émilie |
Last Name | ln | We accept full last names with or without accents. | · Smith· Sørensen· Jacobs-Anderson |
ADDITIONAL IDENTIFIERS
Identifier type | Column header | Description and formatting guidelines | Examples |
City | ct | We accept full city names as they normally appear. | · Paris· London· New York |
State/Province | st | We accept full names of US and international states and provinces, as well as the abbreviated versions of US states. | · AZ· California· Normandy |
Country | country | Country must be provided as an ISO two-letter country code.Important: Always include your customers’ countries in their own column in your list, even if all of your country codes are from the same country. Because we match on a global scale, this simple step helps us match as many people as possible from your list. | · FR· US· GB |
Date of Birth | dob | We accept 18 different date formats to accommodate a range of month, day and year combinations, with or without punctuation. | · MM-DD-YYYY· MM/DD/YYYY· MMDDYYYY· DD-MM-YYYY· DD/MM/YYYY· DDMMYYYY· YYYY-MM-DD· YYYY/MM/DD· YYYYMMDD· MM-DD-YY· MM/DD/YY· MMDDYY· DD-MM-YY· DD/MM/YY· DDMMYY· YY-MM-DD· YY/MM/DD· YYMMDD |
Year of Birth | doby | We accept year of birth as a 4-digit number, YYYY. | · 1986 |
Age | age | We accept age as a numerical value. | · 65· 42· 21 |
Zip/Postal Code | zip | We accept US and international ZIP and postal codes. US ZIP codes may include a 4-digit extension as long as they are separated by a hyphen. The extension is not required and will not further improve match rate. | · W11 2BQ· 94104-1207· 94104 |
Gender | gen | We accept gender in the form of an initial, such as F for female and M for male. | · M· F |