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- Компьютерная грамотность
- English test

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Facebook Ads

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Fb Ads Manager

21 Topics
Set up ad campaigns, ad sets, and ads

40 Topics
Ad creating

13 Topics
|
1 Quiz
- Курс “Facebook Ads”. Раздел “Ad creating”. Общий тест по топикам 1-13
Monitor performance

12 Topics
|
1 Quiz
- Курс “Facebook Ads”. Раздел “Monitor performance”. Общий тест по топикам 1-12
Retargeting

27 Topics
Instagram

7 Topics
|
1 Quiz
- Курс “Facebook Ads”. Раздел “Instagram”. Общий тест по топикам 1-7
Boosted Posts

4 Topics
|
1 Quiz
- Курс “Facebook Ads”. Раздел “Boosted Posts”. Общий тест по топикам 1-4
Page Promotion

1 Topic
|
1 Quiz
1. Page promotion
- Курс “Facebook Ads”. Раздел “Page Promotion”. Общий тест
Lead Gen Ads

6 Topics
|
1 Quiz
- Курс “Facebook Ads”. Раздел “Lead Gen Ads”. Общий тест по топикам 1-6

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Курс “Facebook Ads”. Раздел “Lead Gen Ads”. Общий тест по топикам 1-6

10.06.2022

Facebook Ads Lead Gen Ads Курс “Facebook Ads”. Раздел “Lead Gen Ads”. Общий тест по топикам 1-6

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Question 1 of 12

1. Question
What is a Lead generation ad?
- is a searchable database of every active ad on Facebook
- is a collection of Graph API endpoints and other features that can be used to help you advertise on Facebook
- is an ad type where you can collect data about people who clicked on your ads (potential customers)
- is a platform that offers a variety of highly targeted paid advertisements and organic posts
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Question 2 of 12

2. Question
What types of Facebook Lead ads optimization are there?
- use an attractive image or video
- keep the form short
- make sure the CTA (call-to-action) and use an enticing offer
- all of above
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Question 3 of 12

3. Question
What is the Facebook conversions API?
- it's an app for working with Facebook page
- it’s designed to help businesses maintain data privacy all while delivering personalized advertising experiences to customers and audiences
- It’s important to note that it should be correlated with the Business Manager
- helps you track pixel data for conversion events on your website pages
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Question 4 of 12

4. Question
What do I need to set up the Facebook Conversions API?
- Meta Business Manager
- Set up a Facebook Pixel
- Facebook App
- all of above
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Question 5 of 12

5. Question
What is GDPR?
- a service that creates and configures a privacy policy
- is a European law that stipulates businesses should protect the personal data and privacy of the EU audience for transactions that take place
- helps to protect people’s life
- all variants are incorrect
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Question 6 of 12

6. Question
Under what requirements can your company process customers’ personal data?
- Contractual necessity and Legitimate interests
- Consent and Contractual necessity
- Contractual necessity,Consent, Legitimate interests
- Legitimate interests
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Question 7 of 12

7. Question
What is the second step of creating Lead Ads? (After selecting campaign objective – “Lead generation”)
- giving a name to campaign
- giving a name to campaign and necessarily creating a split test
- giving a name to campaign, creating a split test and setting campaign budget optimization if you need to
- there is no right answer
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Question 8 of 12

8. Question
Detailed targeting in Lead Ads helps you to set rules and target people by:
- demographics and interests
- interests and behaviors
- demographics, interests and behaviors
- only demographics
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Question 9 of 12

9. Question
What for you need to use “Thank You” screen in your lead form?
- to make the most of customers' attention
- to help the customer to take some next steps to buying
- to help the customer to get to know your offering better
- all of the above
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Question 10 of 12

10. Question
Where you can create lead form?
- when you get to the Ad level of your campaing
- in the Facebook instant form section
- all of the above
- there is no right answer
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Question 11 of 12

11. Question
What is the most persuasive type of content for Ads?
- photo
- user generated content
- video
- carousel with photo and video
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Question 12 of 12

12. Question
How to amp up the social proof on your Facebook Ads?
- take customer reviews or UGC and make it the bulk of your ad copy
- tell your own story in your ad copy
- show the results of using your product or services in your ad
- tell about your product or services such more as you can
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