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Why Are Visuals Necessary?

Using the right image is essential. Get that wrong and see your ad-creating efforts (and money) go down the drain with the lack of conversions.

The good thing is that Facebook ad images are easy to curate, however difficult it may sound. Below are some best practices to help you create and utilize visuals for your next advertisement. The below tips will give you a clear idea of what works and what should be avoided for desired results.

1. Be Relevant

It is critical to choose pictures for your Facebook ad cautiously. Even if you are buying stock photos, search comprehensively and use only the images that compliment your text, brand, and style.

 2. Define Your Target Audience

A one-size-fits-all approach doesn’t work when creating ads for social media. To impress the audience with your offerings, you need to pursue them with custom content curated explicitly for the target audience.

To do this, you first need to decide who your ideal audience is. Narrow down your audience based on their age, hobbies, geographical location, and salary. With the help of this buyer persona, choose pictures that are of their interest or are relevant to them.

3. Keep it Free from Excessive Text

4. Pay Attention to Color

Another essential factor you need to consider when choosing pictures for your Facebook ads is color.

You see: Facebook’s overall design comprises a blue and white color palette. Using the same theme for your promotional image will make it blend within the News Feed. And your potential consumers will more likely skip past the advertisement.

When choosing pictures for your ad, ignore colors that are similar to the social media display. Instead, go with colors that complement the existing layout. You can also select contrasting colors that make your ad stand out and effectively capture the viewer’s attention.

5. Include Pictures of Humans

When choosing pictures for your promotional material, try to search for photos that include humans as the primary model. Doing so will help your audience create a real connection.

You can show people using and enjoying your product/service to overcome this situation rather than simply displaying them as a standalone model.

It is also a good idea to show people being happy or having fun with the selected product. This will frame your brand as casual and fun instead of constrained. As a result, your audience will connect better with the models and be more likely to convert as potential consumers.

6. Create a Sense of Urgency

Fear of missing out (FOMO) is a technique that savvy marketers use to tap into the anxiety of prospective consumers. The message evokes the consumer’s desire to latch on to the given opportunity before it slips out of their fingers.

As a whole, people generally hate to miss out on anything. This especially applies to events that will make them miss out on promotional offers such as discounts and free items.

7. Leverage User-Generated Content

A group of marketers has found that social ads which display user-generated content (UGC) generally perform better than generic content. This is because the audience relates more to co-shoppers, finding it more authentic and humanizing.

8. Test Your Ad

No matter how much effort you put into your advertisements, there is no way to predict how the audience will react to them. This is where testing comes into play. With split testing, you can analyze which versions of your Facebook ad are preferred by the audience. This will help you understand and optimize the best-performing one going forward.https://youtu.be/XvHQZcc6rHc