Create a New Campaign

Instagram advertising method 1: Promoting a post in-app

The easiest way to start advertising on Instagram is to promote one of your existing Instagram posts. This is similar to Facebook’s Boost Post option.

If you have a post that’s performing well in terms of engagement, promoting it within the app is a quick and easy method to scale up the post’s success—and show it to new people who aren’t following you yet.

You’ll need to have a business or creator account on Instagram to do this. You’ll also need to have a Facebook Business Page connected to your Instagram account (here’s how to connect your Facebook and Instagram accounts in Facebook Business Manager).

Then, it’s as simple as clicking Promote on the post you wish to turn into an ad.

You’ll be prompted to choose your preferred audience, destination, budget, and duration for your ad to run.

Finally, tap Create Promotion.

That’s it! Your ad will be reviewed and approved by Facebook. Once it goes live, be sure to monitor the results of your ad in the Promotions tab of your Instagram profile.

Instagram advertising method 2: Creating Instagram ads using Facebook Ads Manager 

When you’re ready to run Instagram ads, start in Ads Manager and select Instagram as a placement. You don’t need an Instagram account to run ads on Instagram. You can use your Facebook Page or a connected Instagram account (if you have one).

Before you begin

• If you’d like to connect your Instagram account to Ads Manager, you can add it to your Business Manager or connect it through your Page’s settings.
• Prepare images or videos that you’d like to include your ad.
• Determine which Facebook advertising objective aligns with your marketing goal.

How to create Instagram ads in Ads Manager

To select Instagram as a placement for your ads:

1. Go to Ads Manager.
2. Select Create.
3. Choose an objective that supports Instagram as an ad placement.
4. Select Continue.
5. Fill in the details for your ad set.
6. At the placements section, you can select Manual placements and select Instagram to have your ads appear on Instagram. If you select automatic placements, your ad will run across a variety of Facebook placements, including Instagram to give you the best value for your ads.
7. Select Continue.

You have now selected Instagram as a placement. You can complete your ad by adding details for your ad’s identity, format and related links. Once you have filled in these details, you will be able to preview your ad before submitting it for review. Once your ad has been approved, it will appear on Instagram.