Курс “Facebook Ads”. Раздел “Monitor performance”. Общий тест по топикам 1-12

What is not the one of the key areas to use social media analytics?

competitive analytics
performance analytics
descriptive analytics
audience analytics

Choose a reason why social media analytics is essential:

measure and prove ROI and marketing impact
make better strategic and business decisions
compare your social media performance against competitors
all of the above

What is a reach on Facebook Ads?

the number of times any content from your Page or about your Page entered a person's screen
the number of people who saw any content from your Page or about your Page. This metric is estimated
the number of times a Page's profile has been viewed by people, including people who are logged into Facebook and those who aren't
all of the above

What are Impressions on Facebook Ads?

the number of times any content from your Page or about your Page entered a person's screen
the number of people who saw any content from your Page or about your Page. This metric is estimated
the number of times a Page's profile has been viewed by people, including people who are logged into Facebook and those who aren't
all of the above

What is an Engagement Rate?

a metric used to gauge the level of engagement generated from created content or a brand campaign
ads that allows you to extend your campaigns to reach more people using high-quality apps
total number of people who see your content
all of the above

Choose a Formula for Engagement Rate:

clicks ÷ impressions
total Engagement / Total Followers x 100%
current loan balance ÷ Current appraised value
total Followers / Total Engagement

Choose the right statement:

measuring negative or “angry” reactions allows you to create a list of topics and content to keep posting
people who regularly react with the “love” reaction can't be ideal for evangelism and influencer campaigns
Facebook Reactions can be a powerful addition to a reputation management strategy
anger is always a powerful motivator, particularly in certain industries and non-profit organizations

How to use facebook reactions in your digital marketing:

define which emotions promote the most conversions
highlight potential advocates
support optimization
all are correct

What is CTR?

Cost per 1.000 impressions
Cost per Link Click
the metric is calculated as the number of link clicks divided by the number of impressions
all of the above

Сhoose one of the effective ways to reduce CTR:

run Retargeting Campaigns
increase the audience
add a few more ads
A/B test your ads

What is bounce rate?

total number of people who see your content
percentage of visitors that leave a webpage without taking an action
the metric is calculated as the number of link clicks divided by the number of impressions
all of the above

Which is the average Bounce Rate for Landing pages?

100%
70-90%
0% to 55%
all of the above

What is Return on Ad Spend (ROAS)?

a marketing metric that measures the efficacy of a digital advertising campaign
a metric used to gauge the level of engagement generated from created content or a brand campaign
ads that allows you to extend your campaigns to reach more people using high-quality apps
all of the above

What is the ROAS Formula?

Advertising Spend Dollars / Revenue Dollars
Total Clicks on Ad / Total Impressions
Revenue Dollars / Advertising Spend Dollars
you need to calculate total number of people who see your content

How to calculate Conversion Rate?

Total number of conversions / Total number of sessions * 100
Total number of conversions / Total number of unique visitors * 100
Total number of conversions / Total number of leads * 100
all of the above

What is Conversion Rate?

percentage of visitors to your website or landing page that convert
people that make conversions
the number of people who saw any content from your Page or about your Page. This metric is estimated
all of the above

What is CPC?

Cost Per Click
Cost-Per-Lead
Cost Per Like
Cost Per Customer

The CPM formula is:

Total cost / Number of clicks
(Unique clicks/Unique opens) x 100
1000 * Cost / Impressions
all variants are incorrect

How to get more likes and followers on Facebook?

advertising on Facebook and Posts Boost
create viral content on your business niche
write post regularly on the page so that Facebook starts giving value to your page
all of the above

Which is important Facebook likes or Follows?

Likes
Follows
all of the above
none of them

What Exactly Are Facebook Permissions?

Facebook feature that allows the social network and businesses that use Facebook for marketing purposes to collect information about users
Facebook Permissions tell the user that something has been added to his or her profile page
Facebook Permissions are a way for members to let friends know about upcoming events in their community and to organize social gatherings
Facebook Permissions allow users to post classified ads within sale, housing, and jobs categories

What customer data collected can be used for?

for fun
to call the customer
for later marketing outreach
for giving the collected information to the third person

What information about customer might be all you really need to collect in most cases?

a customer’s name, gender and email address
a customer’s gender, phone number and email address
a customer’s name and gender
a customer’s phone number and email address

What can you offer the customer for information about him?

a prize
a coupon
an access to something valuable
all of the above

Facebook Ads

Participants 286

Курс “Facebook Ads”. Раздел “Monitor performance”. Общий тест по топикам 1-12

10.06.2022

Quiz Summary

Information

Results

Results

Categories

1. Question

2. Question

3. Question

4. Question

5. Question

6. Question

7. Question

8. Question

9. Question

10. Question

11. Question

12. Question

13. Question

14. Question

15. Question

16. Question

17. Question

18. Question

19. Question

20. Question

21. Question

22. Question

23. Question

24. Question