Create the Pixel

How to Create a Facebook Pixel

The Facebook pixel is code placed on your website to collect key data from the people engaging with you online. The Facebook pixel  is a piece of code that is placed on the site and allows you to generate conversion reports, create audiences and get statistics about the actions of visitors on the site. You can create up to 100 pixels in one Business Manager account.

If you need more than 100 pixels, create a new ad account. You will then need to assign permissions in Business Manager to manage the new ad account and the new pixel. You can also create a second Business Manager account which will allow you to create an additional 100 pixels.

In Business Manager, you can create a Facebook pixel if:

• You already have a Business Manager account.
• You’ve outsourced Facebook ad management to someone else.
• Your company has several websites, main products or services.
• You want to take advantage of the measurement capabilities that a pixel provides, but aren’t ready to create ads yet.

There are a total of 9 standard events, which are:

• View Content
• Search
• Add to Cart
• Add to wishlist
• Initiate checkout
• Add payment info
• Make purchase
• Lead
• Complete registration

Once you’ve selected an event, the Facebook Pixel will track all visitors who have taken a specific action, producing data that you can later use to further your goals. For example, if you select the event Add to wishlist, a customer has added one of your products to their list, Facebook will track that user while recording data for you. Afterward, you can retarget them with a Facebook ad, presenting the item with an attractive discount offer. 

Since the pixel monitors every movement on your website, you can quickly discover which of your product(s) interest shoppers! However, this isn’t the only benefit that Facebook Pixel offers.

Facebook Pixel: How to Create And Install

Before we get into this section, make sure that you have access to a Business Manager account and that you are the admin. Once you have done that, you’re finally ready to create your pixel.

1. Go to Events Manager.
2. Click the green Connect Data Sources button on the left side of your screen.

3. Select Web, then click Get Started.

4. Select Facebook Pixel and click Connect.

5. Enter a name for your Pixel, then enter your website URL to check for easy setup options. If qualified, you may not be required to code when adding the Pixel to your website.

6. Click Continue.

Now, you should be able to see the Pixel you just created on your screen (as seen above). Make use of the Pixel Helper to see if it is properly working!