Custom video audience

The process of generating Video Views Custom Audiences from Facebook or Instagram videos is actually pretty straightforward. Here are the steps you have to go through:

1. Go to the Audiences page in your Facebook Business Manager
2. In the upper left corner, click on Create Audience then on Custom Audience

3. A window will pop up where you have to choose the Custom Audience from the source “Video”

4. Now in this new window, you can exactly specify the video sources and the time frame you want the users to stay in the audience

5. First, you can choose the condition that will apply to the viewers of the videos (see your options in the next paragraph). You can also apply multiple criteria for the same audience

6. Next, by clicking on Choose video, you can pick which Instagram or Facebook videos you want to include in your Custom Audience

7. You can keep users in your Video Views Custom Audience up to 365 days (this is significantly higher than the 180 days you have at Website Custom Audiences created from Facebook Pixel data). 

7. Last but not least, give a descriptive name to the Facebook Video Views Custom Audience and add a description optionally

8. Make sure you chose the right videos and applies the right conditions then click on Create Audience

Types Of Facebook Video Views Custom Audiences You Can Create

You can both use Facebook and Instagram videos views to use them as a Video View Custom Audience source. It doesn’t matter if it was a video posted organically to your feed or a video that was only used in a recent FB or IG video ad. You can apply the following conditions to include Facebook video viewers to your Custom Audience:

• People who viewed at least 3 seconds of your Facebook  video
• People who viewed at least 10 seconds of your Facebook  video
• People who either completed or viewed at least 15 seconds of your Facebook video (also called ThruPlay)
• People who have watched 25% of your Facebook video
• People who have watched 50% of your FB video
• Users who have watched 75% of your Facebook video
• Users who have watched 95 % of your FB video

As we said, you can combine these conditions, so you can create a custom audience from people who watched 10 seconds of these videos or 25% of the same videos. You can apply the same conditions to make Custom Audiences from Instagram video views whether they were posted in an organic post or as an Instagram ad:

• People who viewed at least 3 seconds of your IG video
• People who viewed at least 10 seconds of your Instagram video
• People who either completed or viewed at least 15 seconds of your IG video (also called ThruPlay)
• People who have watched 25% of your Instagram video
• People who have watched 50% of your Instagram video
• Users who have watched 75% of your IG video
• Users who have watched 95 % of your Instagram video

https://www.youtube.com/watch?v=RYSum2kt1QQ