Desktop/ Mobile news feed

First of all, news feed is  a separate feed where campaigns broadcast content to their fans. There, the content you publish will be seen by those users who are interested in your products or services, who previously liked you and follow your profile.

Facebook mobile news feed ads are a hit with advertisers and they’re the most efficient way to purchase Facebook fans, say five out of five leading Facebook ad-buying software startups. The data comes from a news study by AdParlor that I’ve verified with leaders of four competing Facebook ad platforms / services TBG Digital, Optim.al, BliNQ Media, and Nanigans.

Pay for a Like through ads and you can market to someone free forever more. With the highest click through rate (CTR) 1.037%, and the second highest conversion rate (CVR) of 65.76%, Facebook’s mobile ads are the best bang for your buck. That’s a strong sign that Facebook has the potential to turn small screens into big revenues.

After mobile, the next best option is the desktop news feed, which has 0.485% CTR and 48.46% CVR. Once relevant audiences were exhausted on the desktop feed too, AdParlor found it was best to choose to advertise to all of Facebook. This lets Facebook automatically see what placement is working best for your particular ad and get your more views there.

This optimization gives cross-Facebook placement conversion rate with 75% of clicks turning into fans. However, the click through rate on these ads is just 0.091% so your campaigns might not be as cost effective there.

Reaching Your Online Marketing Goals

So, which tactic is better for your online marketing?

Boosting a post is a great way to ensure your posts are shown to more users, and it can be used to effectively grow brand awareness and even to drive page likes, since boosted posts also show your page’s like button to users in their News Feed. Boosted posts are optimized to drive more engagement (like likes, comments, and shares) on your content, so if that’s an important part of your Facebook strategy, they can be a great fit. However, boosted posts don’t offer advanced call to action capabilities such as showing a map of your business or getting a user to fill out a form.

So, other types of Facebook News Feed ads are a great option if you have specific goals outside of post engagement that you want your advertising to accomplish.

Other types of Facebook News Feed ads provide specific and customizable calls to action, and campaigns are optimized and tailored to help you reach specific marketing goals.

For many businesses, using a combination of Facebook News Feed ads and boosted posts can be a good way to get the best of both worlds: more visibility and engagement on their Facebook content as well as driving users to take important actions to drive traffic and sales to their website and stores. With Facebook’s robust advertising capabilities, you can harness the power of this popular social media site, and you can even run multiple campaigns simultaneously to help you reach a range of online marketing goals.